Building a backlink strategy should involve blog commenting. It is rather easy, happens naturally and organically and will pay dividends for as long as the blog stays online. But, there is a rhyme and reason to creating these backlinks that give you the most juice and traffic.

It is important to keep track of the number of backlinks that the search engines are tracking and the relationship to your ranking in the search results for those keywords. You can use a combination of information from the following three sites to help you evaluate the strength of your competition or the strength of your own backlink campaigns. You can also reverse engineer the backlinks your competitors . . .

Backlinks are a strong part of your off-page SEO efforts. Here’s a short video about how to grow your backlink structure naturally and without expensive software.