Recently, Yahoo Inc. announced the end of their Yahoo Contributor Network. Unlike most, I am not sad to see it go. Before ‘going there’, I’d like to encourage power bloggers to be aware of this great ‘content dumpster diving’ opportunity. As with physical diving of this sort, Yahoo is throwing away perhaps tens of thousands of articles. Although for writers in the network, this is a loss, for savvy marketers, there are free articles available to repost but make sure the writer knows you’ll...

The Waterloo Courier, a local newspaper in the Cedar Valley area of Iowa, has an enormous problem of their own making. Back in the late 1990s, a relatively unknown CEO of little recognized brand shouted from the rooftops that digital content would, one day soon, replace printed content. The CEO was Jeff Bezos and his company; Amazon.com. As many ‘old school’ company leaders do, having become stagnant and blinded by current industry trends, Bezos was mocked and scorned. At least two mockers are...

Learning how to create a blog site is as simple as selecting a topic of interest to write about, creating a content plan, selecting which content management system as well as what website hosting plan is best for your needs. Most will suggest writing about topics you are familiar with but, well, where is the growth opportunity in that?

There are myriad new learning opportunities available (online) with a simple click of the mouse. This isn’t to suggest total abandonment...

Learning how to write Q A articles is critical with establishing credibility of products and services, regardless of industry, with future customers and website-page visitors. Although many reasons can be put forth justifying the need to make this a key feature onsite, sales literature, email communications or other marketing vehicle, the following are most important;

1. Provides clarity of extent of services
2. Anticipates customer questions and answers before barriers to...