Email marketing is more timeless than most businesses and marketing professionals think, it has been claimed. According to online marketing industry expert Jeanniey Mullen email marketing campaigns can do so much more than offer temporary, time-limited promotions. Writing for ClickZ, she claimed that email marketing also acts as a PR statement for a firm and can reinforce – or undermine – a business’s brand. Ms Mullen said: “Every e-mail sent to your customers is actually...