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Blogging For Profit: Using Empathy Rather Than Autobiography

Posted 28th May 2013 at 06:46 AM by ncairncross

I’ve been business blogging since 1998, of course it wasn’t called blogging then. I was writing a text only ezine for NicolaCairncross.com (wealth coach), which then became The Money Gym, which in the early days went out to about 25 people – friends and family who had email addresses. They passed it on and it grew.

Once written, I would then archive it on a page on my website. You could find it by clicking the ezine link, then the archive link, then the year, then the date...
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Business Blogging: Why Bother?

Posted 27th May 2013 at 06:43 AM by ncairncross

After I wrote my Business Blog diary post yesterday I was left feeling a little bit unsatisfied with myself.

Sure, adding new original content each week to a business blog, which is always going to be naturally full of key phrases, is always good for the search engines, but a Business Blog Diary style post in and of itself is not targeting specific phrases so I don’t really write them for the search engines. I write them for my readers (or so I thought….) and they do often get...
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