The question that is, has been, and probably will be on the minds of affiliates for years to come is how high is the payout? The higher the payout, the higher the profits seems logical enough. So, whats all the fuss about? Well, lets discuss the importance of conversion rates when choosing which offers to run and compare it to the importance of payout.


We can start with some definitions.

The conversion rate is the percentage of users who take a desired action....