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4 Simple and Easy to Follow Steps for Testing and Optimizing your USPs

Posted 27th January 2015 at 10:54 AM by ioan draniciar

Conversion rates are all-important to marketers. The more we know about our products and how our audience perceives them, the better we can market these goods and services to increase conversion rates.

Unfortunately, many marketers overlook one of the most important adjustable aspects of their products, the unique selling propositions (USPs).

What are Unique Selling Propositions?

USPs are the features and attributes of a product or service that sets it apart...
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