The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The desired outcome of what you want your recipient to do is called the email's Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

Get to the Point!

Most people in business find emails to be a bothersome yet a necessary...