One of the factors that made amateur copywriting so easy for me, was the fact that I already had a lot of article writing experience to the point where people would tell me, "I feel like you are writing directly to me. How do you do that?" The answer is you need to write your articles, and most of all, your copywriting, as if you are writing a letter. A letter that you are mailing to just one specific person, your ideal prospect.

Even if you don't know your ideal prospect,...

http://www.youtube.com/watch?v=WyNZpyK31sg

You should avoid paying an expensive copywriter and try to write your own copy for three reasons. First of all, when you hire a copywriter, you are hiring a stranger so you have no idea about their skill or work ethics. Second, many strangers on the Internet are lazy so you might end up waiting weeks or months for your sales letter to be ready. Finally, you have to take into account that copywriters are expensive.

Any time...