Business owners often wonder: what exactly does a copywriter do? There's no secret to it. The copywriter's job is to persuade your readers to take a desired action.

The copywriter we speak of here might be you (the business owner), a staff copywriter, or a freelancer that you have hired.

The desired action may be to buy your product or invest in your service offering; however, it may also be to download a free report or software application and provide their name and email...