If you’ve been in and around the Online Business world for any amount of time you will have heard the term “Direct Response” being bandied about.

Indeed if you sell information products online, or intend to, you will at the very least be aware that this particular form of marketing is key to building up the massive amounts of sales that are possible through this business model.

But despite the frequency with which this term gets thrown around, how often do...

Anybody who operates in the direct response game knows that copy matters. Good copy can and often is the difference between a .01% conversion rate and a 10% conversion rate.

But one aspect of direct response that gets overlooked or dismissed time and time again is design, and just as with copy, design can also be the difference between a .01% conversion rate and a 10% conversion rate.

Yes, copy is critical. Absolutely. You’ll get no argument from me there, not...