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Sales Momentum... At The Cost Of Frankness?

Posted 27th November 2009 at 05:29 AM by ghyphena

First of all, I promised to give an example of how to properly get people to review my stuff. It's forthcoming... meaning I wanted to write it today but decided it was too much work and, therefore, I put it off to another day.

Second, I invite you to visit my (free) WSO here:

http://www.warriorforum.com/warrior-...-pre-sell.html

If you read the WSO and sign...
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Gil-Ad Ignores Halbert's Advice and Suffers the Consequences

Posted 21st November 2009 at 06:33 AM by ghyphena

Ever bought any of John Carlton's stuff?

He'll send you the material and at the beginning of every binder there'll be 5 or so pages full of testimonials.

Polish, Schefren, Kilstein, not to mention a whole array of random unknown people -

they'll all smile up at you and tell you
how much money Carlton's advice made them.

Inspirational.

But why now? The sale is made already. The money's gone. Even *if* I was hugely...
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Copywriting In The English

Posted 3rd July 2009 at 03:15 AM by ghyphena

Earlier today, I was perusing my favourite sub-forum, Copywriting, and offered a few suggestions to a fellow Warrior who had asked for a critique. One of the issues that came up was that the sales letter, top to bottom, was written in English that was disjointed and far from fluent. The guy was selling an IM product, and the poor grammar and mistranslated colloquialisms killed his letter's readability and, probably, its credibility.

It doesn't have to be like this. I've seen firsthand...
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