Facebook’s not just for keeping tabs on friends and college students anymore — it can also be used as a highly effective business tool. It’s great for marketing your products, landing deals and connecting with your customers.

1. Fill out your profile completely, all the required fields.
2. Create a business account which is also called a Fan Page.
3. Read the Facebook rules regarding business accounts.
4. Install applications to integrate feeds from your...

It is very clear that the popularity of social media is increasing by the day. For sites like Facebook, LinkedIn and Twitter, the fastest growing demographic consists of users 35 years and older. Though social media was once considered a fad for kids, it has become a viable marketing opportunity for business.

For the average user, social media is a way to connect with friends and family. For the business user, social media works by sharing compelling information to capture the attention...