Adding financial benefits
From the perspective of running an online business, there are two financial benefits that might come to you as a no-brainer. One is a frequency program. This allows you to reward customers who buy frequently and in substantial amounts. Remember the old Pareto Rule that says about 20% of your customers actually generate 80% of your business? This is where the frequency program helps you to drive that 20% grouping into buying even more! Perhaps you can give...