The problem...
Lack of focus.
Overload. Overwhelm.
Confusion. Frustration.
Unmotivated. Confused.
What price do I charge for this.
How do I setup an upsell for that.
Just going through the motions really.
"I heard building a list is good, but I'm not doing it, and I feel bad, but I'm also kind of ignoring the problem..."
You have these problems, let's get rid of them...
If you want to...