There are titanic ‘cyber-battles’ occurring this very moment based on an argument which says Internet marketing and Online reputation management are separate, yet equally valuable business tools. Hmm? Before writing another word, it must be pointed out that not only does no nexus exist but rather, they are, in fact, the very same thing!

To make the case supporting this reality would take many pages and possibly require a full-length book. However, such a volume is hardly...