I don't know about you but when I first started online, I was great at starting things. You know at the beginning when the project is exciting and new. But I found my interest waned as the project went on. I could easily jump from one strategy to another. I believe they call it shiny object syndrome. I mean it's that serious, they even have a name for it. It has dawned on me that for every successful project I have finished I probably have another one that's half completed on one of my memory sticks....

I used to spend quite a bit of money on solos ads, Facebook advertising heck I even spent money on direct mail.

But I couldnt see my business and sales growing in the same proportion to the amount of money I was investing.

What I wasnt doing was tracking. So my issue was I knew some of my advertising was working but I didnt know which parts.

I learnt the hard way. But if you don't track your advertising results you will waste money.

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