Effective LinkedIn social media strategy just took another giant leap forward. Recently, the company announced its long awaited blogging tool feature is now available to ALL USERS. Previously - it was only open to ‘Influencers’ (another word for famous).

This feature is a game changer for entrepreneurs and small businesses and its’ impact can hardly be overstated. Imagine being among the first to take advantage of Facebook Fan pages, YouTube video sharing features or even the...

Google email marketing is among the most underutilized tools available to entrepreneurs and small businesses. There was a time, many years ago, when using free e-mail software to conduct business was frowned upon and considered a faux pas. Thanks to advances in free e-mail software, Google being chief among them in our opinion, this faux pas no longer exists. However, the free e-mail service used to conduct your marketing campaigns and how it will be received by audiences largely depends on the...

It is amazing that social media news is all over the place while very few (if any) discuss the most basic precepts of such a revolutionary personal and business medium. Social networks have been around as long as there have been humans to create them. When people were still living in caves and traveling in clans and tribes, those were the trusted social networks where people banded together to work, live, and protect one another. The group was counted on for protection. The words society, tribe,...

As we continue this series on Facebook marketing for business, remember the primary rule; content marketing is king. Posting thoughtful and compelling updates is OK but longer term, who cares? At some point, you’ll have to post content, links, videos, images or other engaging assets to draw traffic away from Facebook and onto your business website. I’ve seen what can only be described as a business marketing travesty by many popular company pages – taking group members on a ‘fantastic voyage’...

The federal government and Wikipedia have partnered in what is called a ‘reinventing government’ initiative. I will try and keep this post free of political statements and suppress my personal beliefs as much as possible but there are things which need to be said. As regular readers and online students know, we are no fans of Wikipedia for many reasons and this latest move further cements our belief concerning how far Wikipedia has strayed from their original intent.
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