Remember that time in high school when you realized that the best way to get instant popularity is to hang out with people who are already popular? When being a part of a clique or gang takes your “image” to a whole new level?

That applies in online marketing, too.

Being associated with influencers not only...

Conversations over the phone between telemarketers and potential clients are the bloodline of B2B lead generation campaigns.

Despite the rising prominence of web-based marketing channels (blogging, social media, email), as well as the limitations of certain telemarketing laws and the Do Not Call registry, telemarketing is still very...