| Next time you're stuck for a subject line, just refer to this handy reference guide: 1. The Big Benefit:
You already know to emphasize benefits over features, but are you placing your biggest benefit in your subject lines? Try it and if the benefit matches a major desire of your list, you'll likely see your open rate go through the roof.
How-to: This one is easy and effective – use your subject line to indicate you're going to reveal how to do...
| HyperActive Warrior | |
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