I come from a traditional advertising back ground. Print advertising to be precise. I started my advertising career putting print adverts together for small to medium sized businesses. In fact when I started all you needed was AIDA and a image in the Yellow pages. Things were a lot simpler then.

The days of the old school methods of advertising are well and truly over. The days of sticking a little advert in your local paper or in your local Yellow Pages are long gone.
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