When creating your opt-in form to begin email marketing, you should always ask yourself a simple question: why should anyone be willing to give you their email address? What are you going to offer them in return? And how is your list going to give them value in exchange for that personal information?

Often the best answer to these questions is: with an incentive (or 'bribe' as it's often referred to). Here we will look at some options for things you can give away for free that will...

When creating a mailing list, it's not all about size. It is not simply a matter of throwing every technique you can at it in the hope of getting the maximum number of e-mails. While you might be able to get more subscribers in the short-run this way, in the long-haul this will actually create more problems. Read on and we'll look at three common mistakes that many marketers will make in a bid to quickly swell their numbers…

Giving Away the Wrong Freebie

Giving away...