[LEFT]Back in the days, as a marketing manager at a “Fortune 100” company, I used to think (like many people) that marketing and sales are just a numbers game. My thoughts were embarrassingly simplistic: It's all in the product and if you apply the right marketing mix, then the more money and effort you spend the more buyers you will attract. [/LEFT]

[CENTER][B]But over time I realized that I was wrong and things don’t work that way ... [/B][/CENTER]

[LEFT]Here’s...