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Give Before You Take - A Brief Exploration of Value

Posted 4th June 2015 at 12:29 PM by ioan draniciar

Most anyone reading this is going to be familiar, at least in some abstract way, with the concept of "value." The concept of value, or utility derived from content, products, or other offerings, is not unique to IM, however, and those working across a variety of markets, both online and offline, have to be keenly aware of the ways in which their value is perceived by customers.
In this post, we're going to go over the importance of balancing your 'give' with your 'take',...
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