The diagram is based on a survey by Apigee among 762 respondents.

It's been a long while since mobile phones became our irreplaceable assistants. It's been less time since they evolved into smartphones. And it was only 2007 when Apple presented the very first iPhone as a combination of a phone, a mediaplayer and a tool for...

If you cannot measure it, you cannot improve it.
- Lord Kelvin



There are three things to measure to define the success of your mobile application: interest, engagement and retention. But how exactly will your marketing force measure them? You must choose the most appropriate tool for tracking, measuring and analyzing the success of your software. There's quite...