Every guru will tell you that "the money is in the list".

And while it's true that I owe most of my success to my lists and other email promotions proving that email marketing is still a powerful direct marketing tool, but is it losing it's effectiveness, particularly in the "make money online" niche?

It seems the days of getting 20-30% click-through rates as they were a couple of years ago are gone. Now, an average of 10% is considered the norm....