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Offline Marketing merged with Online Prospecting improves profitability

Posted 27th November 2012 at 12:22 PM by tlangdon

Offline Marketing and Marketing Basics

The best basic definition of marketing I’ve ever heard was from one of my mentors in this business – Eben Pagan – about 3 1/2 years ago – it has internalized and stuck with me and it is very simply stated as:

Marketing is The science of finding prospects and converting them into profitable customers for your business

Pretty much says it all. I love simplicity and I enjoy taking seemingly complex concepts...
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