Big social media platforms like Facebook and Twitter have rolled out a list of changes and updates this year. Take a look at this interesting list of improvements made on both these platforms.



Facebook

Facebook Messenger – Throughout 2015, Facebook made developments to improve its Messenger app. Today, it confirms that it has...

Search Engine Marketing (SEM) is the process of building and marketing a site with the goal of improving its position in search engine results. SEM includes Search Engine Optimization (SEO) and paid search advertising.

Let’s take a simple comparison between marketing and advertising:

Direct marketing: You see a gorgeous girl at a party. You went up to her and say “I am very rich. Marry me”.


Advertising: You are at a party with a bunch of friends...