A “Solo Ad” is a form of advertisement being sent out to the entire subscriber base of an online newsletter (ezine). Many advertisers believe that solo ads are more effective to use in embedding regular ezine issues. However, not all ezine owners are using solo advertisements but those who are often using them are charged for placing ezine ads, especially the ones embedded within customary issues.
The secret of every ezine advertiser’s role in making a solo ad successful: considering...