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To Lie, Or Not To Lie. That's One Helluva Question.

Posted 31st January 2011 at 12:25 AM by AnitaCross

Recently, a young warrior asked if it was unethical to lie in his sales copy. The knee-jerk reaction is, of course, it's unethical. Don't do it!

The post and it's topic was brought up last night at LMC, and it was quite surprising that it kept us busy for over an hour.

Seems it's not so black and white after all.

When a copywriter "feels the pain" that the product relieves, is it a lie if the story is fictional. For example, if a woman copywriter...
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