Few months back, Harvard University promised to upload 1,000 digital books to Scribd. How’s that for star power and authority status behind your social media site? It’s a drop in the bucket for Harvard, however – what they’re really trying to do, I suspect, is to get fellow scholars to break with tradition, get with the times – and go digital.

For the rest of us who post our own works to the world’s biggest online library, its good for our SERPs and stats! And patrons like...