I recently came across a product to "rank" your products on one of the "search engines." It was from a very "well known" IMer.

It had the usual pre-launch hype... I checked it out... and signed up for the mailing list.

When the product launched, I went back to check it out....

I got down to the “video proof”....

The first MASSIVE red flag the size of Texas was the “video proof”... It was several months...