SEO ETHICS

Recently I had a conversation with one of my clients who's runs a successful roofing company in Denver.

I currently consult them and provide call tracking for their Google PPC campaign along with a SEO reporting dashboard.

When I first started consulting this client our conversation naturally involved their past SEO efforts. I learned that they had been paying over $2,000 a month for over a year for back linking via content syndication. They had...