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Never Be Afraid To Hit 'Em Where It Hurts!

Posted 9th July 2010 at 09:52 AM by Len Bailey

Never Be Afraid
to Hit ‘Em Where It Hurts!

I'm sure it comes as no surprise that I’m a "swipe file" enthusiast. I must have well over a hundred physical swipes in my file cabinet and scattered around my office. Plus hundreds – maybe even thousands – of electronic ones on my computer.

And I’m always adding to my collection.

I find them everywhere: In the mail … in magazines and newspapers … on the Web...
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Copywriter, Consultant
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A Single-Page Sales Letter So Successful ... They Had to Build A Bigger Bank!

Posted 18th June 2010 at 08:30 AM by Len Bailey

The Single-Page Sales Letter
That Was So Amazingly Successful ...
They Had to Build A Bigger Bank!


It seems I owe you an apology for last week's blog entry.

Somewhere amidst the meetings, phone conferences, and general chaos that comes with launching a business, I overlooked a perfect opportunity to not only present you with a must-have Swipe for your collection -- but also pay tribute to one of the best the business has ever seen.

I'm...
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Copywriter, Consultant
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Buy Volvos. They're Boxy But They're Good.

Posted 11th June 2010 at 11:59 AM by Len Bailey
Updated 17th May 2011 at 10:00 AM by Len Bailey (Fixed images)

Buy Volvos. They’re Boxy
(But They’re Good).


A Crazy Lesson on Truth in Advertising


Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...
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Copywriter, Consultant
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Views 6961 Comments 1 Go to first new comment Len Bailey is offline
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Getting Direct Response Down to a Science

Posted 1st June 2010 at 10:09 AM by Len Bailey

Getting Direct Response
Down to a Science

You know those bundles of flyers that arrive in the mail each week?

I always make it a point to sit down and read them … usually as soon as they hit my mailbox. Because sometimes, amidst the pizza coupons and satellite TV pitches, I’ll stumble across a great swipe for my collection.

Like the swipe I have for you today.

...
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Copywriter, Consultant
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Gin-Soaked Raisins, Cookie Cures, and Much, MUCH More!

Posted 14th May 2010 at 08:34 AM by Len Bailey
Updated 2nd June 2011 at 10:45 AM by Len Bailey (broken hyperlink)

Gin-Soaked Raisins, Cookie Cures,
and Much, MUCH More!


Here’s a smorgasbord of swipes for your collection
… courtesy of Million-Dollar Copywriter David Deutsch


Dear Business-Builder,

Sometimes treasure is right where you least expect it.

Oh, sure – sometimes it takes a metal detector, a map, and a whole lot of patience. But sometimes it’s literally right there staring at you … waiting for you to notice it....
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Copywriter, Consultant
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