Why is it Important to Know Who are your Readers?

One of the most common mistakes that writers make is creating a write-up that is unsuitable for the target audience of the site. It is not enough to come up with a good piece that’s prolifically written. Writers must keep in mind who the readers are and adjust their style accordingly. Without giving importance to this, the message of the content can be misunderstood or it can totally miss getting the point across.

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