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Seven Great Articles by Clayton Makepeace

Posted 25th June 2010 at 08:03 PM by Len Bailey

6/8/11 - THE LINKS BELOW NO LONGER WORK DUE TO CHANGES IN CLAYTON'S WEBSITE. I WILL FIX THEM AS SOON AS POSSIBLE. BUT IN THE MEANTIME, FEEL FREE TO SEARCH FOR THEM IN HIS ARCHIVES AT WWW.MAKEPEACETOTALPACKAGE.COM
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For anyone just starting out at copywriting, I highly recommend subscribing to legendary copywriter Clayton Makepeace's site, The Total Package.

I discovered Clayton's site thanks to a tip from the one and only Bob Bly...
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Copywriter, Consultant
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Views 1353 Comments 0 Go to first new comment Len Bailey is offline
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Buy Volvos. They're Boxy But They're Good.

Posted 11th June 2010 at 11:59 AM by Len Bailey
Updated 17th May 2011 at 10:00 AM by Len Bailey (Fixed images)

Buy Volvos. They’re Boxy
(But They’re Good).


A Crazy Lesson on Truth in Advertising


Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...
Len Bailey's Avatar
Copywriter, Consultant
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Views 6965 Comments 1 Go to first new comment Len Bailey is offline


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