6/8/11 - THE LINKS BELOW NO LONGER WORK DUE TO CHANGES IN CLAYTON'S WEBSITE. I WILL FIX THEM AS SOON AS POSSIBLE. BUT IN THE MEANTIME, FEEL FREE TO SEARCH FOR THEM IN HIS ARCHIVES AT WWW.MAKEPEACETOTALPACKAGE.COM
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For anyone just starting out at copywriting, I highly recommend subscribing to legendary copywriter Clayton Makepeace's site, The Total Package.

I discovered Clayton's site thanks to a tip from the one and only Bob Bly...

Buy Volvos. They’re Boxy
(But They’re Good).

A Crazy Lesson on Truth in Advertising

Ever see the movie Crazy People?

I love that movie. Not because of the actors (although Dudley Moore, Daryl Hannah, Paul Reiser, and the rest of the cast all put in solid performances). Rather, it’s the premise I love – the entire movie is about Truth in Advertising.

In the film, Dudley Moore plays an advertising executive going through a breakdown...