It's no secret that the use of video marketing is on the rise and it’s certainly a tactic you should include in your playbook. With the fact that YouTube is now the second largest search engine on the web, it has the value to take the front-runner position in your marketing plan.

You can even say video and marketing is just like peanut butter and jelly. According to Hubspot, 76.5% of marketers and small business owners in an Animoto survey who have used video marketing said video...