Search engine optimization or SEO, is used to improve a website’s ranking in the search results in order to increase website traffic. This will lead to more sales and revenue if the site is one that converts easily. SEO can be achieved in two ways, with White Hat SEO or Black Hat SEO.
Thanks to Google updates, Black Hat techniques are a thing of the past, although some site owner is bound to create new techniques to temporarily outsmart search engines.
Black Hat and White Hat techniques...