An effective website can help you build a strong customer base and increase your sales. Failure to implement such a plan can result in you not only losing your competitive edge, but also lead to the loss of customers who go to companies that use cutting-edge Internet marketing. Here are just a few tricks and tips for online marketing that work.

The tag you choose for your site should clearly define you. Many people will either be enticed further or steered away by what they read in...