In white hat SEO techniques, the site content is crafted keeping in consideration the guidelines set forth by the search engines for effective SEO services. They abide by the rules laid down and play it safe. White hat methods are the legal technique of search engine optimization.

Black hat SEO techniques are just the opposite of white hat SEO. Here the rules laid by search engines are not followed, but instead changes are made in the website that can get links to a site. The customer...