“Finding Your Website’s Voice”

Almost all commercial websites adopt the practice of having a brochure-type
‘voice’. Reading a website written with this ‘voice’ comes across as impersonal
and rather dry. For example, a website that uses a brochure-type voice might
include copy like this:“At XYZ we pride ourselves on our ability to deliver solutions in a timely and
effective manner."

BLAH BLAH!

Once you have decided on the...

ABOUT ME

Thinking about ways to generate new business is not the easiest task for business owners. I can easily say that having been employed most of my life working for other people and government. My background experience derived from positions starting in the public service, namely former BLB or Builders Licensing Board which gave me a great start in understanding the housing construction...