I just spent the last hour and a half with Ron Douglas and John Schwartz in a jv webinar. I'm a skeptic at heart, so I was expecting yet another guru system with an outrageous price tag, (no offense, guys.) Boy was I wrong!

I usually bug out of these webinar things about the time it goes from info of dubious value to high octane sales pitch, but not today. The information had solid value, and the sales pitch was pretty subdued (relatively speaking.) In fact, I couldn't sign-up fast...

Recently, a young warrior asked if it was unethical to lie in his sales copy. The knee-jerk reaction is, of course, it's unethical. Don't do it!

The post and it's topic was brought up last night at LMC, and it was quite surprising that it kept us busy for over an hour.

Seems it's not so black and white after all.

When a copywriter "feels the pain" that the product relieves, is it a lie if the story is fictional. For example, if a woman copywriter...