I probably don’t have to tell you that offline marketing to brick and mortar businesses can be a huge money maker. But, I also don’t have to tell you that getting offline clients can be an uphill battle.

Showing these business owners things like mobile marketing, social media marketing, autoresponders, Twitter and SEO often gets met with that glazed eye response. It can be too much for them to accept, believe and understand at one time.

So instead of telling business...

Whenever I go to the mall nearest my home, I usually use the same entrance. I seem to have an easier time finding a parking space nearby, and it takes me into a central area of the mall, making it easier to get to get to other parts of the mall.

But when you go in through that entrance, you have to walk through the food court where there are all kinds of places to tempt you to go off your diet. It is there that I witness on of the most simple and time-tested marketing strategies known...