Welcome to the wonderful world of Facebook marketing. It is truly unlike any other form of campaign, especially those we’re used to. That means everything you’ve learned about marketing may not apply to such a campaign, so read on to see which traditional tips are no longer in play, and which new tips you should keep in mind.


Do not repost any pictures on Facebook that sensationalize...

All too often I hear from other writers of the difficulty they experience in getting and staying motivated to write.



For me, freelance writing is a combination of art and science. There is no value in denying the creative side of our business and how it is difficult to write when you do not feel like it.


On the other hand,...