It’s time for show number 32 of the Content Champion podcast, and in this episode I’m delighted to be chatting about content marketing strategy planning with Matt Heinz of Heinz Marketing.

Matt has over 15 years’ experience in marketing, sales and business development – and his company excels at driving measurable results for clients who want more customers, higher revenue and lower costs.

To complement the last show on storylining, I thought it would be great...

In order to help the wider community understand some of the terminology used within the content marketing industry, I’ve put together this comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.

Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. A massive task to put together and format, I must thank...

The first time I heard the phrase content marketing, I thought, “Oh great. Another type of online marketing I have to worry about. What now?”

But after doing some research, I found that “content marketing” is just a new phrase for old ideas. Content marketing is nothing more than using entertaining, educational, or inspirational media to promote your business. Instead of selling directly, you’re simply communicating with your potential customers so they get to know your...

Hello again, welcome to episode number 19 of the Content Champion podcast. On the show this time, I’m delighted to be talking with local business entrepreneur and marketing consultant Bella Vasta.

Since leaving college, Bella has grown her house and pet sitting firm into an award winning local business – using innovative content marketing techniques to increase her customer base.

Bella’s enthusiasm and bubbly personality are very inspiring, and when it comes to...

Hello again, welcome to the 14th session of the Content Champion Podcast. This time round I’m talking small business content marketing with inbound and content marketing professional Marcus Sheridan of The Sales Lion.

Marcus regularly speaks at big content marketing conferences across the US, and his strategies for effectively leveraging the power of content to build your business are worth their weight in gold.

In this rapid fire half hour, we covered a lot of ground...