With Halloween right around the corner, I thought I would have a little fun and talk about some things in marketing that we can learn from this show.

Back when this show was filmed, it was in black and white...and you didn't have special effects to mask poor writing and acting like you do today.

I love watching these older shows...because they have the fundamentals down: Writing and good acting.

The plots in the Munsters are always creative and funny...because...

A little while back I read a book called
The Compound Effect by Darren Hardy.

I picked it up because I was scrolling through
Amazon...and the title..as well as the cover,
which is plain white, with red font and black trim
caught my eye.

There is a reason those colors are
always the headlines of sales letters...they
sell more than any color combo.

Anyways, back to the book.

The premise is that small,...

So I was checking out my news feed on Fb today
and there was a post
calling out people who had '80s big hair at one time.

I got quite the chuckle as the post in
question had about 10 girls representing
every variation of '80's
Aqua Net Big Hair...including the wall with the bangs
3 feet high lol.

I remember those days well as I was in
high school in
the late '80's and early '90's...and I am sure
I would...

If you have been in this biz a while, you
have probably heard of Travis Sago and
his best selling product "The Magic of Making Up"

He has referred to that as a $47 squeeze page
and it has made him hundreds of thousands of dollars.

He has the right idea. He knows the importance of
a buyer versus a freebie seeker
as well as having others drive the traffic for you.

And if you look at his site, it is pretty boring....

So one of the things I keep harping on
is to get away from
complicated...and start simplifying.

And the best way to do this is to
stop consuming so much information.

If you think about it, look at how much
information we consume on a daily basis.

I know, we are taught that knowledge is power...
but it doesn't do any good if we can't implement it.

Let me ask you a question.

What is going...