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The Art Of Writing Sales Letter - Using Open-Ended Question

Posted 8th February 2009 at 10:11 AM by Oracle_320th

When it comes to sell, you don't want to make it easy for your customers. You want make them work hard.

The hardest they work, the more money they put at stake, the more they can't afford to get away from your offer - that's the key to successful sales letter.

You want make them contribute to the interaction. One way to do this is through the use of open-ended questions.

Ask something such as:

"how would you like if you have $100,000...
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