When it comes to sell, you don't want to make it easy for your customers. You want make them
work hard.
The hardest they work, the more money they put at stake, the more they can't afford to get away from your offer - that's the key to successful sales letter.
You want make them contribute to the interaction. One way to do this is through the use of open-ended questions.
Ask something such as:
"how would you like if you have $100,000...