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Navigating the Digital Privacy Maze: The Intersection of Data Privacy and Digital Marketing

Posted 29th November 2023 at 09:02 AM by scortillion

Introduction

In the digital era, where data is the new currency, the importance of data privacy in digital marketing cannot be understated. As businesses leverage personal information to tailor marketing strategies and enhance consumer experiences, using and protecting this data responsibly has become paramount. This article explores the intricate relationship between data privacy and digital marketing, examining how personal information is utilized and safeguarded in this dynamic...
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