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On Writing.

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Posted 5th March 2012 at 07:36 AM by Adrian Int

I was reading a thread today, and I came across a post that I thought was written with the sort of conviction that comes from someone who wants to persuade you. It didn't just have conviction, but it read (for me, at least) like a piece written from a place of experience.

The gentleman that wrote this took the time to do so in a way that I thought was clear and informative. Rather than commit thread resurrection in hopes that more people will be exposed to the post, I'm just going to put it here, where it'll be safe and accessible.

I hope you enjoy it as much as I did.

and I quote...

Originally Posted by jpeddler View Post
I have been a member of this forum for a good while and I rarely chime in on discussions.

It isn’t that I don’t have any interest – it costs me money to take the time to write posts like this. It is rare I don't have a project to work on, but I wanted to add a little to the discussion.

Threads like the one Tiffany has started have great merit and I do wish to offer a bit of commentary and perhaps some advice.

Tiffany is talking about plagiarism and theft, but there are deeper issues here.

The real question being asked is:

Do you want to be a creator or a mechanic?

Content writers – real ones – are creators. Copy mechanics are system gamers, spin jockeys and assemblers. Certainly, there are moral and ethical concepts as to what determines thievery and what constitutes honest work.

I am not going to get deeply into this and enter a debate about what constitutes plagiarism, copyright infringement or theft – here’s why:

I don’t need to call a thief – a thief.

If you know you don’t add anything of value to the research you do to write content – you know what you are.

Deep inside – you know you are a content mechanic – a spinner – an assembler. You know you stole, and it really matter little how you choose to frame yourself or your actions.

On some level – you are a thief. In your heart of hearts – you know you are gaming the system.

Conversely, if you are the architect of well researched and original written work – you are a creator. Your work will stand the test of time and the scrutiny of readers.

What you have done when you are a creator is to add immense value to the internet – value that is all but vanishing.

And that value translates into a legacy – a legacy of originality and creativity. What you wrote will last in perpetuity.

This is what makes writing great content – GREAT!

Nearly every profitable site or blog owner on the internet knows the value of great content. The effects of superior content are clearly evident and easily definable.

Great content translates into sites being sticky – keeping visitors on the pages longer – and most important of all …

Taking an action that pays you money!

I do not know why everyone wants to make conversions (sales) so hard to understand.

1. Write great stuff that engages site visitors and keeps them there longer.
2. They may take an action that earns you some coin.
3. Great content will also keep them coming back.
4. Then, rinse and repeat your sales process.

This isn’t like splitting the atom, but you’ve got to treat this as a business – and all businesses need for you to spend money to keep feeding the conversion machine.

Before I move on, allow me to address the people that think even $5 is too much for an article.

Get out!

I am serious – go – leave – you are not serious. You are a hobbyist, not an internet businessperson.

- OR -

Buy content from a quality source. (Anything written for less than $10 is not worth using.)

- OR –

Learn to write for the web.

I read every post in this thread. Of all the posts I reviewed, the one that impressed me most was from the Serbian gentleman, dragica659.

S/he’s got it right. S/he writes in his native language, uses Google Translate, makes corrections, and then posts the work.

That is having the guts to put yourself and your skills on the line.

That’s trying – thinking outside the box – working hard – trying to do things right.
My money is on him to make money online. I admired his entire approach – he’s not into stealing anything.

Learning to write is very doable, but it does take work – real work.

Gees – I’ll bet I just lost over 50% of you.

Yeah, I hate to break this to you, but building an internet business is real work. And writing is the hardest thing to do well. Graphics, site building, SEO – all are simple when compared to the writing.

The notions that the gurus have planted in your head so superbly about making push button millions in the next 42 hours and 34 minutes are presenting you the greatest illusion in the history of illusions.

Who am I?

I am the guy that ghostwrites for a living and has no need to do anything else.

My content starts at $150 for 400 word articles and goes up from there – depending on the amount of research necessary and the type of piece required. I write premium articles, blog posts, emails, autoresponder campaigns, e-books, reports, sales letters and copy, etc.

My clients think I am a bargain – no – they think they are stealing my services.

Some of them are frustrated merchants that just want their projects done right – they don’t care about buying content “on-the-cheap” – they have been there already and want the good stuff.

They pay very well to know their projects are written correctly. As has been said here already, high paying clients are a joy. They ask few questions, make fewer demands and treat you like you want to be treated – as a professional.

They don’t call me on Skype every hour to check the status of their work.

I don’t have Skype for precisely that reason – I DO NOT need it. I use an old fashioned tool that works well – a plain phone. Close to 100% of my business is by referral.

I occasionally have to turn people away. If I can’t produce the work up to my standards and within a prospect’s timeframe, I thank them – then move on.

I do not deal with keyword densities, quality issues, formatting, H1 tags or any of the other issues the $5-$20 –per-piece other writers deal with. The people I write for think Copyscape is a science fiction movie.

My clients know without needing to ask that I am already handling all these considerations.

They are 100% sure the stuff I write works because they continue to get results. You would not know most of my clients, but a couple of them are household names. None of them are in the IM niche.

I have been doing this since 1972 – the golden days of direct mail marketing and print advertising craftsmanship. I have been writing for the web since the day of 300 baud dial-up service.

I may know a little about this “writing” stuff – you can be the judge.

The subject of content written for the web has often been a source of irony for me. Actually, it is sometimes laughable.

Tiffany hinted at it being one of the essential building blocks for the internet.
It is not “one” of the building blocks of the internet – it is THE building block of the internet.

Here is a key point that isn’t being made:

Until Tiffany, you or someone like me writes great content for your sites – you are 100% dead in the water.

It can be video, audio, articles, sales copy – it all starts with words on the page.

And here’s the real rub:

Solid, unique, engaging content makes the internet rock. It doesn’t matter what the gurus are telling you.

I will put my measly 3-5 well researched and written, highly optimized articles up against your 100 pieces of weak, spun, junk content anytime.

And I will eat you alive. My clients’ conversions will be higher and site visitors will spend more money – over a lot longer period of time – period.

Spun, plagiarized and weak junk content will take you nowhere – fast.

Whatever you’ve read in the million WSOs written by the “pros” means little. Writing the building blocks for the web is my life – it is a reality I know very well.

The products I have seen about writing articles in 5, 6 or 7 minutes or whatever are nonsense. They were cleverly marketed to you to achieve a purpose – sell products to you.

Forget about writing an incredible, high converting sales letter in two-hours!

It ain’t gonna happen – and you’ll be out a hundred bucks plus your time to find this out.

This is what salespeople are best at doing – this is their #1 mission – it’s how they make their money.

While I am on this subject, I need to talk with you about a pet peeve.

This is an internet SALES forum. The primary business models here are sales models – few of the offers here have little or anything to do with marketing.

Implying marketing is what’s going on here implies there are marketing “plans” available for sale. There may be a few partial glimpses of marketing plans, but I have never seen a complete A-Z program here.

So let’s at least be clear about what we are doing – we are SALESPEOPLE.

Definition of marketing:

a: the act or process of selling or purchasing in a market
b: the process or technique of promoting, selling, and distributing a product or service
From: Dictionary and Thesaurus - Merriam-Webster Online

Most are doing lots of selling, but are light on teaching the marketing side of this equation.

Copyrighting is another subject that could not be covered completely in a 100 page post, so I will give you the best, simple definition I could find:

A copyright is a legal device that gives the creator of a literary, artistic, musical, or other creative work the sole right to publish and sell that work. Copyright owners have the right to control the reproduction of their work, including the right to receive payment for that reproduction. An author may grant or sell those rights to others, including publishers or recording companies. Violation of a copyright is called infringement.
From the free

This post is more than long enough, but I will leave you with a few closing thoughts.

Nearly everything I read about producing “bulk” content has people rewriting, combining or otherwise extracting content from a couple of primary sources:

1. or other article repositories
2. Wikipedia

Here’s my BIG question for you:

Whoever said the content on any of these sites was accurate, trusted or even noteworthy?
It is written by humans in every case. Since when was anyone 100% accurate about anything on these sites?

Aren’t the writers on these sites attempting to drive traffic to their sites? Do you think a few of these “writers” might be biased about what they write?

How many times have you looked-up something in Wikipedia and seen “Citations needed” for the entry?

Is this the stuff you want to use as a foundation for credible information to use on your sites?

Even if you are a content mechanic – this is a really bad idea. If the sources are wrong – you’re the buffoon.

Over 90% of the content on is poorly written and often simply wrong. I have read hundreds of articles on this site and others like it.

Do you think the content anywhere else is written any better?

Think again.

Ladies and Gents – quality takes longer – it always has and always will.

It costs more money – and it is worth every cent.

In fact, it is likely you and your business will become a footnote soon if you don’t start focusing on quality content.

How much longer do you think it will take Google to decipher which sites are serving crap content to visitors and who is offering the good stuff?

Read Google’s mission statement and all of these issues about plagiarism, copyright infringement, spinning and everything else you can do to manipulate content place abusers squarely in their crosshairs.

Google’s primary mission statement has never changed:

Deliver a quality user experience.

Many webmasters and site owners need to tattoo this on their foreheads.

This is numero uno – before any other consideration. What do you think accomplishes this best?

If your goal is to have a quality internet business – which will pay you for years to come, you’ve got only two choices:

1. Build it on the bedrock of solid content and thrive while you’re making money with no worries.


2. Build it on junk or average content and watch your quality scores and ranking drop to zero –all while you make a lot fewer bucks – and while on a bed of quicksand.

This really is in your hands. It’s great to see people taking content seriously. Tiffany’s a good egg – she is worth following here.

You can tell she does well because her passion for hard work and doing the right thing shows.

This is what the internet was always supposed to be about and deliver to users.

A whole bunch of people have forgotten what was supposed to happen in cyberspace.

Knock your visitors’ socks off!
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