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Stomping the Search Engines 2 Content

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Posted 28th August 2008 at 09:57 PM by Adriana Copaceanu

Here is a quick run down of all of the modules in Stomping the Search Engines 2

Module 1: Introduction

* Benefits of SEO
* Short Term Tactics: Spam & Deception
* Short Term Strategies: Low-Value Sites
* The Stomper Way: Aggressive White Hat


Module 2: How Search Engines Work

* Meet the Players
* Understanding the SERPs
* Search Engine Tech - Crawling
* Search Engine Tech - SERPS
* Search Engine Ranking Recipes


Module 3: Keyword & Content Strategy

* Keyword Strategy Concepts
* Keyword Research & Discovery
* Mapping Keywords to Content
* Competitive Research
* Tools


Module 4: Site Structure

* Site Structure Concepts
* Designing for Crawlability
* Anchor Text & Link Reputation
* Canonicalization & Duplicate Content
* Using Redirects
* Improving Your Indexing
* Review & Takeaways


Module 5: Optimizing Content

* On Page SEO Introduction
* Getting Your HEAD Together
* Optimizing Page Structure
* Get Your BODY In Shape
* Creating Unique Content
* Robots.txt Tutorial


Module 6: Link Building & Promotion

* Link Building Concepts
* Assessing Your Position
* Vertical & General Directories
* Link Targets & Link Bait
* Marketing & Promotion


Module 7: Improving Results

* What To Measure
* How To Measure
* Planning & Processes
* Review & Resources

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