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Three Ways That Social Media Marketing Can Be A Marketing Dream Come True

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Posted 25th March 2014 at 07:01 PM by Ahlairiue
Updated 25th March 2014 at 07:04 PM by Ahlairiue (pic size)

Discover How Social Media Marketing Can Be A Marketing Paradise

More times than not, social media sites are used ineffectively when it comes to harnessing their true marketing potential. As social media continues to receive hype about the benefits that it offers, millions of brands, businesses and causes have bombarded sites such as Facebook with their marketing efforts. Most do this in the hopes that an increased social media presence will allow their ventures to thrive.

While social media can be an incredibly powerful tool, social media must be developed and utilized in specific ways to gain the most benefits; posting occasionally to a page or group does not create the level of marketing potential that harnessed social media efforts can provide. What benefits can be achieved through focused and ethical social media marketing? I'll discuss three ways that social media marketing can explode your business, product or offer.

Get Referrals

It is so easy to get free or low-cost referrals online, thanks mostly to social media. Many brands will use a platform such as a Facebook fanpage to promote a contest or create a giveaway, which can create an huge amount of new referrals through sign-ups and shares. Special incentives can be provided to users who are willing to provide their email or other contact information to you through a Facebook app or similar application.
Even though you may not be doing SEO directly through these methods, you will be able to generate additional social signals (search engines love those) and build an even larger mailing list for your marketing efforts!


If your business has a one-of-a-kind product or your non-profit organization wishes to drum up dollars for an upcoming campaign, social media marketing can be an excellent tool for this. Not only are there a variety of crowd-sourced fundraising websites to utilize, but sharing via social media is the basic way that these campaigns gain steam and attract new followers.

The best use of marketing on social media for fundraising is good ole word-of-mouth, but some targeted advertising campaigns may also prove to be successful. With a targeted and interested audience, the possibilities are limitless when it comes to your fundraising potential.

Direct Sales

One of the best things about social media, is that it allows you to appeal directly to the user without excessive emails, harassing telephone calls or other old-school marketing methods that can drain prospects' attention spans. A resounding call to action via social media may prove to be more beneficial to your bottom line than attempting traditional SEO.

Usually a good product or service can sell itself, but you can increase your chances of this by including a compelling reason why consumers should purchase your product. With shares, advertising and updates posted to your walls and feeds, social media presents the opportunity for a double-edged marketing campaign.

Social Media Marketing Conclusion

Three of the best ways you can use social media to increase your direct marketing potential is through the use of fundraisers, direct sales and generating referrals. These three keys will indeed help you fund valuable causes and campaigns, earn money and engage and acquire quality leads for you future marketing projects.

Please comment on your experience with social media marketing below or feel free to share on Twitter or Google Plus.

Thanks for your time,
E. Howard Walters II
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